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Digital campaign
World dengue day
The campaign reached 59 million unique accounts, totaling over 185m impressions – across 123 countries. This result is 25x greater than the campaign target of 2.3 million. Leading to being highly commended at the PM Society Awards 2026.
campaign insights
Reels
Animated engagement
Over 6.5 million content engagements (user engagements + video playback greater than 75%), bringing the engagement rate up to 11.1% - 5% higher than the top end of industry standards.
Followers grew by staggering 17,035 follows, with Instagram leading the way with 16,396 follows and additional 639 on Facebook.
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