It's not enough to have a killer visual, you have to think creatively to get seen.
BRINGING A CONCEPT TO LIFE
via multi-touch marketing
How do you fill out a venue in the heart of the financial district in Paris?
Stretch social media marketing to get noticed! The aim was to get 150+ attending the result was over 400 joined us. Combination of posters, flyers, facebook ads, html5 paid ads, twitter posts and syncing live feeds from influencers to digital ad boards found in reception of financial firms within 3 miles of the venue. Sorted.
The brief was to be sympathetic to previous years and reference the iconic venue. This historic building holds beautiful Art Deco chandeliers that featured in the final execution and helped focus the theme of 'illuminating the markets'.