Final poster creative
Promotional Poster to advertise the 3rd annual trading event held in the financial district of Paris. This creative execution ran on digital posters, bus stops, digital boards and across the socials. The venue distorted in the reflection of the lamp is a subtle nod to previous years creatives.
Concept sketch
Previous years poster focused on the event location. The venue's colour scheme aligns closely with the company branding. This sketch introduces trading cues with ropes mimicing financial charts
Concept sketch
Focus on #3 and mixing trading cue's with the tricolor
Concept sketch
Concept sketch
This well known venue is famed for it's ornate lighting. Weaving this into the creative execution both visualy and in the event title - 'Illuminate your trading'
Concept sketch
Using the element to spell out the Night of Trading.
Digital Ad board
These boards are found in receptions of large organisations across Paris. We pushed live feeds from the Twitter accounts of guest speakers to promote this event directly to the target audience. Uptake to this event was over 400% and sold out for the first time in its history.
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